So, where is the industry right now, where is it going and what are the challenges?
Next wednesday, we at New Mobility are looking forward to welcoming an international audience at Coventry University’s TechnoCentre for an exciting and unique snapshot of the industry. New Mobility LiVE will looking at the pillars of mobility with five main themes key to a fully encapsulating future urban mobility: Connected, Autonomous, Shared, Electric and Design.
We are all acutely aware of how technology is changing the mobility ecosystem, as it connects and interacts with software and wireless technologies, allowing integration like never before. New innovations are gaining ground on a constant basis. There will obviously be massive gains and efficiencies for our urban landscapes - as long as we can ensure these systems stay safe and secure in our evermore digital world.
A lot has been made of where we are with self-driving cars right now, with many doubters out there questioning that we will ever go fully autonomous – the technology breakthroughs we have seen in just the last year from all different areas of the industry, have silenced many of its critics and if there is an OEM who isn’t investing heavily in this ground-breaking tech – then they are sure to be left behind.
One thing is certain in the years to come, even in the short-term, there needs to be a wholesale change in mindset in regards to how we traverse our urban landscapes. With changing ideologies amid the realisation of our effect on climate change and the declining health of people living in cities, the current, inefficient model of single occupancy drivers, jamming up the road systems during the twice daily commute, all the while pluthering out noxious fumes has a firm ‘sell by date’. With CO2 targets and bans on diesels already starting to take effect, a ‘shared’ mindset is essential, travelling by car more akin to that of public transport, with mobile app systems popping up in most major cities across the globe - what is going to be the next big idea in MaaS?
Following on from ideas of a more ecologically friendly transport system its impossible to ignore the role of electrification. Already well-grounded around the globe, BEVs are the best viable source of mobility going forward in the move away from the internal combustion engine. Public feeling around BEVs is coming round, as we see OEM’s adding increasing more electrified models to their catalogues. Range anxiety is diminishing as efficiencies are gained increasing the operational capacity of the batteries, more efficient motors are being deployed and there are collaborations across the sector to increase both domestic and commercial options across networks for a vastly improved charging architecture.
Holding the event at the National Transport Design Centre and TechnoCentre was by no means a coincidence, as the truth is, our future mobility won’t get off the ground without the designs behind it. To hold a mass appeal we demand that our vehicles meet our needs, both functionally and emotionally. If we look to the companies that are leading the charge it is those that accept and appreciate that everything pivots on design, from ergonomic to effective, efficient to elegant, how we move will always show something about ourselves and be an expression of our personality.
There are a limited number of places left for New Mobility LiVE, book now while you can, use the Promotial Code 'weekly' for a fantastic discount. I look forward to seeing you there.
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